As busy homeschool CEOs, we’re no strangers to doing a lot with very little time. Between running a business, homeschooling, and managing life, adding “video marketing” to your list might feel like one more thing you just can’t handle.
But here’s the truth: video marketing isn’t about doing more — it’s about making what you already do work harder for you.
In this episode, we sat down with Anita Marin, a homeschool CEO and video marketing expert, who shared exactly how she grew her business by 883% — not by burning out or overproducing, but by leveraging YouTube with just one intentional hour each week.
💡 Video Visibility = Authority + Growth
Before Anita showed up on video, she was stuck in a common place many of us know:
- Feeling invisible in a crowded market
- Waiting by the computer, hoping for new leads
- Getting overlooked for podcasts, summits, and speaking opportunities
But once she started posting videos, everything shifted.
“Video made me the go-to person,” Anita shared. “It wasn’t about having the perfect background or perfect script. It was about showing up consistently and letting people see me.”
This visibility allowed her to raise her prices, gain authority, and get invited into bigger rooms. People trusted her faster because they could see and hear her.
🔑 Why YouTube Wins for Busy CEOs
Unlike platforms like Instagram or TikTok, YouTube works on a powerful search engine. People go there looking for answers — even when they don’t know your name or brand.
🎥 The Power of Video Marketing for Growth
That means your YouTube videos can show up in searches and attract leads long after they’re posted. Anita described her YouTube videos as a “digital billboard” working for her around the clock.
“I have videos I made two or three years ago that still bring me clients today,” she explained.
On Instagram, your post from last year is buried and gone. But on YouTube? Your content has a lifespan that keeps on giving — making it the perfect tool for busy homeschool CEOs who need sustainable, long-term growth.
⏰ The One-Hour-a-Week Video System
Think video has to take over your life? Think again.
Anita’s strategy is brilliantly simple:
✅ 10 minutes → Go live on YouTube (no prep, no editing)
✅ 50 minutes → Record five 1-minute short videos based on that live topic
That’s it.
No complicated scripts. No fancy equipment.
She even records outside business hours — often at night when her kids are asleep — batching everything in one go.
And here’s the key: B-minus work gets results.
Your audience doesn’t care if your shirt matches, if your lighting is perfect, or if you stumbled over a word. They care that you show up, provide value, and help solve their problems.
🚀 Ready to Make Video Work for You?
If you’ve been telling yourself you need “more time” before you can start with video, Anita’s advice is clear:
“You probably don’t need to do more — you need to drop what’s not working and focus on what actually moves the needle.”
You don’t need a complicated funnel, a flawless setup, or 17 hours of editing time.
You need one hour a week, a clear message, and the courage to press record.
So here’s your reminder:
✨ You can homeschool.
✨ You can run a thriving business.
✨ And you can leverage video to amplify your impact — without burning out.
💬 Want More?
Join us in the Homeschool CEO Society, where you’ll get coaching, community, and resources to help you balance it all and grow the business of your dreams — without sacrificing your homeschool or your sanity.
