Episode 8 – Creating a Legacy and Brand Messaging that Converts with Lindsey Johnson

June 2, 2020

Do you want your marketing efforts to produce better results for your business? That starts with clear brand messaging.

In this episode, I chat with Lindsey Johnson, founder of Verity & Co and The Legacy Entrepreneur..

Lindsey explains the importance of brand messaging and how to use it to convert prospects into customers. She also shares what it means to create a legacy life within one’s family and business.

If you want to find clarity in your brand and  communicate that effectively to people, this is an episode you don’t want to miss.

What you'll learn

  • What is brand messaging and why it is important
  • How to find your brand voice
  • How to write compelling copy that converts
  • What it means to be a Legacy Entrepreneur
  • Why homeschooling is about protection rather than sheltering
  • How to do it all while homeschooling 4 kids under 8 years old
  • How to work in little pockets of time
  • How Lindsey practices self-care even though she is busy

I loved interviewing Lindsey. The stories she shares on how she manages life as a homeschool mom to 4 kids under 8 also show proof that it’s 100% possible to have a thriving business, homeschool, and still have a strong family unit.  Lindsey is an inspiration to Homeschool CEO’s who are ready to take their homeschool, business, and life to the next level. She is truly leaving a legacy for the next generation!


Gold quote icon
“You couldn’t have a strong website unless you have a strong brand as the foundation of your business”
~ Lindsey
Gold quote icon
“If you’re not clear on who you serve, who you are as a company, and what you offer, those three specific things if you’re not clear on it, people get confused.”
~ Lindsey
Gold quote icon
“It’s just finding those little times, working in the margins, and I’ve been pretty good at working in the margins.”
~ Lindsey
Gold quote icon
We don’t have to have everything perfect. We all have struggles. Behind the curtain, there’s laundry and dog barking and you know, all of those things, that’s real life and that is okay.
~ Jen
Gold quote icon
Some things don’t get done at the end of the day whether I want them to or not and I have to be okay with letting them go and going to bed.
~ Lindsey

Meet your host - Jen

With 16 years of entrepreneurship and homeschooling experience, I am on a mission to help entrepreneurs successfully homeschool their kids WHILE running a profitable business.

Don't miss an episode!

Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today so you don’t miss any future episodes! 

I already have so many amazing guests and topics lined up, I would hate for you to miss a single one! Click the button below to subscribe on Apple Podcasts. 

Leave a review

Could I ask a big favor? If you are loving the podcast, I would LOVE it if you would leave me a review on Apple Podcasts. I read each and every review. Plus, you get to pay it forward because it will allow other service providers like you to find the podcast! 

Wondering how to leave a review? Click here to review, then select “Ratings and Reviews” and “Write a Review”. So easy and so appreciated!

Copyright © 2023 Homeschool CEO